Privacy Policy
Last updated: August 22, 2023
This Privacy Policy applies to information collected by Health Coverage Portal, Inc.
and its parents, subsidiaries, and affiliates (collectively, Health Coverage Portal,”
“we,” “our,” or “us”), in connection with the products and services that
Health Coverage Portal offers. This includes information collected online through our
websites, mobile applications, other online communications, and through our
discount card program, referral program, our healthcare provider visits, or other
pharmaceutical or medical services (collectively, our “Services”).
This Privacy Policy explains how information may be collected, used, or disclosed
through our Services. This Privacy Policy is incorporated into the Terms of Use of
our Services. By using our Services, you are accepting the Privacy Policy and Terms
of Use. Additional terms may apply depending on the Services you use.
Quick guide to contents
- What information do we collect about you?
- How do we use information about you?
- How do we share information with others?
- What choices do you have?
- Additional Privacy Disclosures
- Children’s Privacy
- Third-Party Services and Websites
- How Do We Protect Your Information?
- What About Changes to This Notice?
- Who Can You Contact With Questions or Concerns?
- What information do we collect about you?
The information we collect about you depends on the context. This could include
information that could be used to personally identify you – either on its own
or when combined with other information.
The information may include the following categories:
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Personal Identifier and Other Information:
Your name, date of birth, postal and email address, phone number, driver’s
license or other government identification number, username, and password.
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Commercial Information:
Your purchase and usage history, goods and service preferences, insurance
information, demographic information, interest information, payment and
account information, and communications with us.
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Prescription Information:
Your prescription, pharmacy, insurance, and healthcare provider information.
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Internet/Electronic Activity, Device Information, Usage Information:
Your geolocation information, Internet Protocol (IP) address information that
may identify your computer, mobile device, tablet, or other device or browser,
information about your operating system and browser, including the hardware
model and mobile network information web/app browsing and search history
related to our Services, and information regarding your interactions with the
Services or Health Coverage Portal advertising may be collected by us or other
companies we work with. Our URLs, pages, screens, and content may include drug
names and information and condition names and information. In addition to
other uses described herein, we and other companies may use this information
to, among other things, provide the Services, help diagnose problems with our
servers, analyze trends, track users’ web page, email, and mobile application
movements/activities, help identify or gather demographic information, and
target and retarget online and mobile advertisements to you across computers
or devices you may use.
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Profile Inferences:
Inferences that we draw from the above categories of information and web
activity to create a personalized profile so we can better identify goods and
services that may be of interest to you.
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Professional Information:
For healthcare providers, your National Provider Number (“NPI”), medical
specialty or other professional credential information.
There are several ways we may obtain information about you, including from:
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You, when you provide us information, including through our subsidiaries and
affiliates, to use our Services;
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You, when you interact with certain technologies that power our Services that
are automatically or passively collected; and
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Third parties
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Information You Provide to Us:
When you use the Services, you may provide certain information to obtain our products or use the Services. For example, we may ask for information when you register to create an account, update your information, sign up for price alerts or promotions, email or text yourself a coupon, request a discount card or coupon, transfer or send a prescription to a pharmacy through Health Coverage Portal, sign up for a pharmaceutical manufacturer’s copay card program, access healthcare provider services, purchase products or services, participate in promotions, submit digital enrollment forms, conduct benefits checks or prior authorizations or otherwise communicate with us.
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Information We Collect Automatically:
In addition to any information that you may provide to us, we and the third parties we work with may use a variety of technologies that automatically (or passively) when you use the Services. We may automatically collect certain information from you, including your IP address, device information for the computer, mobile device, tablet or other device, including the hardware model and mobile network information, browser type, operating system, products or services you purchase or access, content, screens or pages viewed and interactions with content, screens or pages, URL and the preceding page views or websites visited, what third party referred you to our Services, and mobile device configurations. Our URLs, pages, screens, and content may include drug names and information and condition names and information. We may also automatically collect information about your use of the Services, including the date and time you visit the Services; use or click through to any of the Services; the information, content, or advertisements you view, hover over, or click on; the amount of time you spend viewing or using the Services; the number of times you return to the Services; other click-stream or site usage data; and emails that you open, forward or click-through to our Services. In addition to other uses described herein, we and other companies may use this information to, among other things, provide the Services, help diagnose problems with our servers, analyze trends, track users’ web page, email, and mobile application movements/activities, help identify or gather demographic and interest information, and target and retarget online and mobile advertisements to you across computers or devices you may use.
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Third-Party Technologies:
We may use other companies’ analytics, tracking and provided tools that receive information when you use our Services, including technology from Google, Facebook and others, to help us track, segment, and analyze usage of the Services, and to help us or those companies serve more targeted advertising on the Services and across the Internet. These tools may use technology such as cookies, tags, pixels, SDKs, and similar technologies to track online activity. The companies may also combine information they collect from your interaction with the Services with information they collect from other sources. We may not have access to information these companies collect using cookies or other tracking technologies.
1.Information We Collect from Third Parties
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Healthcare Professionals:
We may receive information from your healthcare professionals. For example, some healthcare professionals who use Health Coverage Portal may text or email you a coupon. In order to receive a coupon from your healthcare professional, you must provide your contact information and your prescription information. Your healthcare professional may then share that information with us in order to send you the coupon. Healthcare professionals may also submit digital enrollment forms, or conduct benefits checks or prior authorizations, on your behalf. We also receive information about you from our Medical Groups (as defined below) and other healthcare partners.
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Marketing Partners:
We may work with third parties to conduct marketing campaigns, collect data and/or identify users or potential users of our Services or other products or services. Such third parties may collect and provide us with information about you such as name, contact information, medical information (such as condition and prescription), demographic information, interest information, information regarding online activities across devices and online platforms and offline activities such as purchase history.
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Referral Program User:
If you click on a referral link sent to you by a referring person, we will send emails or text messages inviting you to use our Services. These emails or text messages may include your name and other information related to the referral. Additionally, if you send a referral link to another person, we will send emails or text messages inviting that referred person to use our Services, or provide you a link that you can send to that person. Please visit the “Additional Privacy Disclosures” section for more information on referrals.
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Data Partners:We may enhance your information with information from third parties, including professional and contact information, medical information (such as condition and prescription), demographic information, interest information, information regarding online activities across devices and online platforms and offline activities such as purchase history. For healthcare providers who are participants in Healthcare Communications Network provided by DMD Marketing Corp, we may receive information such as name and professional information (e.g., NPI, medical specialty) when you use our Services.
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Pharmacy benefit managers or pharmacies:
Most prescriptions purchased in the United States, including prescriptions filled using discount coupons, loyalty cards, or insurance copays, result in the pharmacy reporting patient data back to the pharmacy benefit manager. When you use a coupon provided by Health Coverage Portal, we receive information about the transaction from the corresponding pharmacy benefit manager or the applicable pharmacy.
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Health Insurance Plans:
We may work with certain health plans or the pharmacy benefit managers to provide price comparison or access to our pricing and discounts in relation to your insurance plan and these entities may share your prescription information with us.
2.How do we use information about you?
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Creating, Updating or Managing User Profiles and Accounts:
We may use your information to create user profiles and accounts, or otherwise manage your account.
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Communicating With You:
We may use your information to communicate with you on websites, mobile applications, and third-party platforms, as well as via text messages, emails, direct mail, and other forms of advertising or marketing.
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Personalize or Contextualize Our Services:
We use your information to help personalize and contextualize our Services and provide relevant content based on how you interact with our Services, which may include marketing, advertising, and other analytics and operations related to advertising and marketing.
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Advertising and Marketing:
We may use your information to advertise and market to you on websites, mobile applications, and third-party platforms. This may include retargeting you on third-party platforms. We may use and share your information to send advertising and marketing of our Services and other services we believe you may find interesting and may share information with advertisers and other third parties. We may also use and share your information to measure the effectiveness of advertising and marketing, to predict effectiveness of advertising and marketing, to find audience for advertising and marketing, and other analytics and operations related to advertising and marketing.
We may also permit third parties to collect your information over time, your interactions with Health Coverage Portal or across third-party websites, mobile applications and/or online services, including those that assist us in operating our Services, including to serve ads or provide messaging to you on our own websites and mobile applications or on third-party platforms.
We also use third-party advertising companies to serve and load ads on certain parts of our Services, including an ad server to provide advertising when you use our website. These companies may use internet or electronic information about our Services and other websites and mobile applications in order to provide advertisements about goods and services of interest to you.
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Business Operations:
We may use your information to understand your use of our Services in order to consider improving them, including to provide, change, market, or optimize our services and products, to perform analytics and to create new services and products. We also may use your information to determine whether applicable policies and terms are being violated.